How to sell art online

How can artists turn their art into a sustainable business?

Artists don't pursuea career in art to become rich or live extravagant lifestyles, but insteadfollow their passion for art and creativity. However, with the right toolscombined with an artists talents there is the potential to create a sustainablebusiness to allow artists to pursue their passion.

What are the keyingredients?

1. Understand your market - do people want the type of art being created?
            
   Art is a luxury product with no intrinsic value but with huge value to the buyer, whether it's a $100 piece or a $10,000 piece. For an artist to understand where you fit in the market you need to understand where you fit in the market. This goes down to the type of framing used and the materials used. High quality inputs help.
             
2. Don't undervalue your art. Ifyou are afraid to value your art, why would you expect someone to pay a premium for it.
             
3. Tell your story. Selling art effectively is about selling your story. What is the story behind the artist and the artwork? Why do you do what you do?
4. Can you produce sufficient quantity of work to sustain your lifestyle. The higher the price you can achieve for your work the lower the volume you need to create.

What are the options for artists to reach a wide audience?

Art marketing is a unique skillset and being able reach people where they are at online is key.Learning this skillset is not an overnight task and should not be treated like such. Distribution is key and working with the experts is how to grow your business.

We recommend Singulart as a way to not only reach an international audience but also tooffer advice on selling and finding your price point. This combined with the logistical support means that an Artist can focus on creating their artwork.

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