The Company At A Glance

Company: Mountary
Twitter: @mountaryframes
Founded: March 2014 in San Francisco
Founder: Neil Ayton
Investors: 500 Startups (Batch 11)


Neil Ayton is an Irish guy based in San Francisco, who was previously an operations manager at Exec, where he lead the expansion of Exec Cleaning in San Francisco, New York and Seattle.

Neil founded Mountary in March having experienced the difficulty and high cost of framing a poster in a traditional framing store. Neil had never framed anything before and was shocked with the high cost. Not only was the cost high, Neil also had to wait a few weeks and make multiple trips to the store and deal with the struggles of SF parking.


What we do

Mountary is the easiest way to get your stuff on the wall. Get all of those rolled up posters and prints that you have been meaning to frame, but are instead laying around your apartment, up on the wall. There are two ways to frame your stuff

1.     Easy online ordering in under 5 minutes

2.     Schedule Mountary White Glove Service and an expert Mountary framer will come to your home or office with frame and mat samples to walk you through the framing process. The framer will then take your artwork away and you’ll get it back framed and ready to hang.

It’s framing on-demand.

All Mountary frames are handmade with love in Petaluma, CA from FSC certified sustainable lumber and ship for free across the US.

Problem we are solving

You picked up a poster from a concert or while you were travelling and you’re ready to hang it on the wall but you quickly give up due to a very poor experience and limited knowledge of frames. Framing a print / poster is a painful experience involving multiple trips with long lines at the framing shop, overwhelming choice followed up with confusing pricing schemes.